We needed to use our sponsorship of the BRIT Awards in a way that went beyond the typical bolt-on association that many brands have been guilty of in the past. We offered a fan the priceless opportunity to have a past BRIT Award winner perform a gig in their living room. The competition launched with idents, online and social media, while the performance from the fan’s living room was broadcast during the BRITs show and online. This put MasterCard at the heart of the buzz of the BRITs, with more than 374.6 million views across 121 countries.
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