• Loading…

BRITs My Priceless Gig

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Communications / TV Promotions & Programme Junctions / 2011

We needed to use our sponsorship of the BRIT Awards in a way that went beyond the typical bolt-on association that many brands have been guilty of in the past. We offered a fan the priceless opportunity to have a past BRIT Award winner perform a gig in their living room. The competition launched with idents, online and social media, while the performance from the fan’s living room was broadcast during the BRITs show and online. This put MasterCard at the heart of the buzz of the BRITs, with more than 374.6 million views across 121 countries.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again