• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Bear Grylls - Only on Discovery

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Promotions & Programme Junctions / 2011

For the first time Bear’s new series was exclusively available on Discovery, so the brief for this project was straightforward: to ‘own’ Bear Grylls. A 360-degree campaign was created to present him as the dynamic face of the channel, using the brand values that Bear embodies – adventure, intelligence and a pioneering spirit – to produce a specially shot brand piece (available in stereoscopic 3D) and an innovative clip-based execution for core ‘Born Survivor’ fans. The campaign saw record ratings for the series, as well as increased brand recognition and spontaneous awareness of both Bear Grylls and Discovery Channel.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again