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Shameless 8: Space, Tundra & Arctic

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Promotions & Programme Junctions / 2011

In the new season of ‘Shameless’, Frank Gallagher goes missing, which was very big news for the target audience. A tease campaign that was non-storyline specific was required. With Frank as the central character of the series, it was not an option to have him missing from the promotions. So some non-storyline specific options had to be created to tease the viewers into watching.

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