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Cartoon Network Duplicators

Award: Yellow Pencil

Yellow Pencil / TV & Cinema Communications / Channel Branding & Identity / 2011

A set of 3D animated channel logo idents to fit the Cartoon Network refresh. We used our brand promise and values as the starting point and took it from there. The CN brand values can be summed up in four words: playfully irreverent, fun and adventurous. Our brand promise is: pushing the limits of fun and excitement. CN is a place where normal rules do not apply. It’s a place where reality is suspended, and a home for everyone with an imagination.

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