Chiller Redesign
Award: Wood Pencil
Wood Pencil / TV & Cinema Communications / Channel Branding & Identity / 2011
In 2010, Chiller unveiled its exciting new redesign. To fuse its new visual language with its celebrated tagline, Chiller created a series of logo idents that emphasised one simple, undeniable message: ‘scary good’ is what’s on Chiller. Literally. In these 5 to 10 second narratives, environments, forms and textures are used as powerful storytelling devices that connect the Chiller logo to the emotional essence of scary good: adrenaline, suspense, tension, mystery and fun.
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