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Stop Me / Offer

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2011

Why would we hire a fake recruiter, set up a fake recruiting office and use hidden cameras to secretly film 60 candidates going through fake job interviews? Well, to answer one very real question: do you have what it takes to be a tobacco exec? In the past, truth has exposed the public to Big Tobacco and its questionable practices. This time we wanted to know if, even in the worst economy in 79 years, regular people could do what tobacco execs do. Could you be the executive, making decisions about a product that kills millions each year?

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