The brief was to differentiate PUMA’s sports lifestyle brand in an ultra-competitive market by bringing back the joy. So we sponsored the largest group of unsponsored athletes out there: the After Hours Athletes. PUMA Social reminds us that we are all athletes, even if the only time we run is to catch a cab home. We know it’s just as difficult to stay out till 6am as it is to get up at 6am. ‘After Hours Athlete’ was also selected in Cinema Commercials 61-120 Seconds.
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