Made of Meaner Stuff
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2011
Filmed in Skoda’s native Czech Republic, the advert opens with a shot of a television screen playing the original famous ‘Cake’ ad. The ‘lovely’ bakers are, however, soon replaced as the story unfolds to reveal a much tougher, darker and more technologically enhanced production team, who are creating the ‘meaner’ Fabia vRS.
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