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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2011

‘You’re Not You When You’re Hungry’ is a campaign idea based on the insight that hunger can drastically change your personality. This commercial, which launched the campaign, debuted during the 2010 Super Bowl. It features Betty White and Abe Vigoda as the hunger-induced alter-egos of a group of guys playing football.

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