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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 1-20 seconds / 2011

Instead of overtly exhorting guys with thinning hair to try our product, we decided to let the product speak for itself, in terms our audience appreciates. We enlisted two-time Super Bowl Champion Troy Polamalu to be our walking, talking demo. Using humour and a sports setting, guys with thinning hair were entertained while being educated about Head & Shoulders Hair Endurance. They came away thinking that if it could help make Troy Polamalu’s already full, thick head of hair even more impressive, just what could it do for their thinning hair?

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