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EOS. The Convertible from Volkswagen.

Award: Wood Pencil

Wood Pencil / Press Advertising / Inserts & Wraps for Press Advertising / 2011

To highlight the benefits of a having a convertible car, a sunscreen sachet was printed with the image of the EOS’ roof and then glued to the ad. Removing the sachet caused the roof to be removed too.

  • EOS. The Convertible from Volkswagen.
  • EOS. The Convertible from Volkswagen.
  • EOS. The Convertible from Volkswagen.

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