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Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2011

World Refugee Day is celebrated on 20 June. We needed to create a strong and simple message to inform people about this issue that affects 40 million people around the world. ACNUR, the UN refugee agency, takes care of ten million of those 40. We discovered that Einstein and Freud, besides being Einstein and Freud, were also once refugees. We wanted to communicate that refugees can be forced into abandoning their homes but with our help, they can never be forced into abandoning their dreams.

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