Celebs
Wood Pencil / Press Advertising / Press Advertising Campaigns / 2011
World Refugee Day is celebrated on 20 June. We needed to create a strong and simple message to inform people about this issue that affects 40 million people around the world. ACNUR, the UN refugee agency, takes care of ten million of those 40. We discovered that Einstein and Freud, besides being Einstein and Freud, were also once refugees. We wanted to communicate that refugees can be forced into abandoning their homes but with our help, they can never be forced into abandoning their dreams.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.