• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Asphaltisation

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2011

For Samusocial, the French emergency service helping the homeless, Publicis Conseil created a shock press and display campaign based on the concept of ‘asphaltisation’. It’s a word that means all the physical and mental symptoms developed by people living on the street: loss of orientation in time and space, loss of identity, etc. Publicis created this campaign to breathe life into the word and to get everyone to understand that urgent action is needed, as the street sucks a little more life from the homeless every day.

  • Asphaltisation
  • Asphaltisation
  • Asphaltisation

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again