• Loading…

Asphaltisation

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2011

For Samusocial, the French emergency service helping the homeless, Publicis Conseil created a shock press and display campaign based on the concept of ‘asphaltisation’. It’s a word that means all the physical and mental symptoms developed by people living on the street: loss of orientation in time and space, loss of identity, etc. Publicis created this campaign to breathe life into the word and to get everyone to understand that urgent action is needed, as the street sucks a little more life from the homeless every day.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again