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Life Lost

Award: Yellow Pencil

Yellow Pencil / Press Advertising / Press Advertising Campaigns / 2011

This campaign launched the new positioning of St John Ambulance: ‘The Difference’. The ‘Lives Lost’ executions demonstrate day-to-day situations where first aid could have made a difference, but didn’t. The role of this campaign was to create a reappraisal of first aid, and consequently of St John Ambulance, positioning it as a life saving charity.

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