The Donated Ad Space Campaign
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising Campaigns / 2011
For BlueMotion, Volkswagen's more eco-sensitive range, we asked our client to put its money where its mouth was by donating part of its expensive advertising space to small, eco-focused not-for-profit organisations. It was a win-win initiative. The non-profits got their message out there, and BlueMotion proved itself as a brand that doesn't just talk, but also takes action.
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