• Loading…

Mums / Girls / Boys

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2011

To coincide with a road safety initiative in the borough of Tower Hamlets, the brief was to help raise awareness of the dangers of texting while driving. A recent study showed that writing or reading a text message while driving increases the chances of having an accident by up to 23 times. To illustrate the statistic at the core of the idea, each protagonist is seen 23 times, conveying the message that that when a driver texts behind the wheel, an accident is almost unavoidable.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again