Pink Handbag
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising / 2011
The brief was to communicate one of the many ‘minor’ features on the Lexus IS250. These features, like traction control, rear-view camera and keyless entry, are often overlooked when creating a selling proposition. To illustrate keyless entry, we worked with the following insight: when fumbling through a handbag for your keys, the inside of that bag can often feel like a surreal universe where certain things are familiar and others seem completely alien. We wanted to create that sense of vastness and chaos, an endless, bizarre universe where keys seem to disappear.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.