• Loading…

Green Handbag

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising / 2011

The brief was to communicate one of the many ‘minor’ features on the Lexus IS250. These features, like traction control, rear-view camera and keyless entry, are often overlooked when creating a selling proposition. To illustrate keyless entry, we worked with the following insight: when fumbling through a handbag for your keys, the inside of that bag can often feel like a surreal universe where certain things are familiar and others seem completely alien. We wanted to create that sense of vastness and chaos, an endless, bizarre universe where keys seem to disappear.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again