• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising / 2011

Each year, over 200 Singaporean women succumb to breast cancer. In a majority of these cases, the tragedy could have been avoided with early detection. Less vital activities like spa treatments take approximately 45 minutes, while mammograms take just 20 minutes. To encourage women to get their breasts screened and to promote early detection, we challenged them to rethink their priorities. What is more deserving of your time: a pimple or breast cancer? We brought this insight to life with a novel body painting technique.

  • Pimple

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again