• Loading…

Flame / Snow / Skate

Award: Wood Pencil

Wood Pencil / Photography / Photography for Press & Poster Advertising / 2011

Burn already has a brand identity in the flame – we wanted to imbue it with more meaning, central to our core idea: when you fiercely express your creativity, you leave behind a signature that challenges and inspires. The aim wasn’t to take the perfect image but to portray the aesthetic of our chosen communities and tell a story, making something true to the people we were talking to, rather than using typical advertising imagery. Print and outdoor ads used images from behind-the-scenes reportage to performances captured for the medium, ensuring everything we did was a published part of the campaign.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again