• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Wasanbon: Umi-no-uta

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2011

The Wasanbon sugar recipe was established 300 years ago at the Mitani sugar factory in Japan by using selected sugarcane and complicated handwork. The challenge was how to represent this excellent material. We chose to focus on the idea of blessings of nature. Each cake is a cone formed by dropping sugar particles, and the arranged cakes seem to ripple.

  • Wasanbon: Umi-no-uta
  • Wasanbon: Umi-no-uta
  • Wasanbon: Umi-no-uta

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.