With this teaser-revealer campaign, we tried to fool customers into thinking that Marmite was making some totally outlandish products. That way the world’s first savoury cereal bar might seem like a slightly more attractive proposition.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.