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Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2011

With little money, we wanted to maximise our front windows and floor space to create an intriguing experience that goes to the heart of what makes biographies great: w4.hat really goes on inside celebrities’ minds? We chose four celebrities represented in the biography section and worked with three local artists to bring to life some interpretations of their inner worlds. Customers were drawn to peepholes that appear on the foreheads of our famous four, through which vivid worlds were revealed. The peep boxes were set on wheels so that they could form a travelling installation between stores.

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