• Loading…

Trailer

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2011

IKEA is known in Hong Kong as the best place for home furnishing solutions such as sofas, living room sets, bedroom suites and so on. However, the Swedish furniture giant also has an impressive range of curtains. We created a special rig to install several curtains behind the original red curtain that is usually in every theatre. The tone in which we showed off the curtains was very much like a Hollywood trailer, with proper Hollywood-style soundtrack and voice over, announcing the premiere of the new 2010 range of curtains.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again