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Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2011

IKEA is known in Hong Kong as the best place for home furnishing solutions such as sofas, living room sets, bedroom suites and so on. However, the Swedish furniture giant also has an impressive range of curtains. We created a special rig to install several curtains behind the original red curtain that is usually in every theatre. The tone in which we showed off the curtains was very much like a Hollywood trailer, with proper Hollywood-style soundtrack and voice over, announcing the premiere of the new 2010 range of curtains.

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