IKEA is known in Hong Kong as the best place for home furnishing solutions such as sofas, living room sets, bedroom suites and so on. However, the Swedish furniture giant also has an impressive range of curtains. We created a special rig to install several curtains behind the original red curtain that is usually in every theatre. The tone in which we showed off the curtains was very much like a Hollywood trailer, with proper Hollywood-style soundtrack and voice over, announcing the premiere of the new 2010 range of curtains.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.