• Loading…

Sandwich

Award: Yellow Pencil

Yellow Pencil / Outdoor Advertising / Ambient / 2011

Our idea was to prove Walkers can make any sandwich more exciting, even the town of Sandwich, Kent. Through a series of surprise events, we turned the sleepy town of Sandwich into the most exciting town in Britain. Each event featured a celebrity: JLS took the sixth form college assembly; Frank Lampard coached the college football team; Jenson Button got behind the wheel of a black cab; Marco Pierre White sold gourmet sandwiches from a market stall; and Pamela Anderson pulled pints at the local pub while Al Murray hosted the quiz. There was something for everyone.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again