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Award: Yellow Pencil

Yellow Pencil / Outdoor Advertising / Ambient / 2011

Our idea was to prove Walkers can make any sandwich more exciting, even the town of Sandwich, Kent. Through a series of surprise events, we turned the sleepy town of Sandwich into the most exciting town in Britain. Each event featured a celebrity: JLS took the sixth form college assembly; Frank Lampard coached the college football team; Jenson Button got behind the wheel of a black cab; Marco Pierre White sold gourmet sandwiches from a market stall; and Pamela Anderson pulled pints at the local pub while Al Murray hosted the quiz. There was something for everyone.

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