• Loading…

On to the Next One

Award: Graphite Pencil

Graphite Pencil / Music Videos / Editing for Music Videos / 2011

Hip-hop can be oddly conservative, with dyed in the wool conventions that are very rarely broken. Ultimately the goal of this video was to break down those conventions. It was not a narrative or straightforward performance/hip-hop video, so I had to find creative ways to make these seemingly random images work together. As tricky as it was to create a relationship between a shot of a Samurai fighter and a flaming basketball for instance, we endeavoured to achieve just that in such a way that the viewer doesn't question those juxtapositions.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again