• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Wilderness Downtown

Award: Wood Pencil

Wood Pencil / Music Videos / Music Videos / 2011

This interactive interpretation of Arcade Fire’s song ‘We Used To Wait’ was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas. The story is told in multiple choreographed browser windows that pop up to reveal new scenes as the song unfolds. The video also borrows from Google’s database of street images, personalising the experience for each viewer. By entering the address of their childhood homes before the song begins, viewers are treated to a narrative that takes place on the very streets where they grew up. Viewers are also able to control onscreen elements.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.