• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Applications & Sites / 2011

Depaul UK is a charity that aims to keep young people off the streets and off hard drugs. It needed more donations from affluent, socially conscious 30-somethings, so we put a young homeless person in their pockets for three days. Or, more accurately, on their iPhones. For three days, the fate of ‘iHobo’ is in their hands. Treated well, he thrives. Left alone and uncared for, his inevitable decline into hard drugs usage plays out on their screens. After creating and building a sense of responsibility for him, the app prompts you to donate with a revolutionary one-click mechanism.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again