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Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Applications & Sites / 2011

Penki is Japanese for ‘paint’. Penki is a light painting app for iPhones and iPads, using the same technique created for the film ‘Making Future Magic: iPad Light Painting’. Pulling Penki through the air and capturing the results on long exposure lets people create their own 3D imagery and words. There are examples from Penki users on the Penki group page on Flickr. ‘Making Future Magic’ is Dentsu London’s creative philosophy.

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