Penki
Award: Wood Pencil
Wood Pencil / Mobile Marketing / Mobile Applications & Sites / 2011
Penki is Japanese for ‘paint’. Penki is a light painting app for iPhones and iPads, using the same technique created for the film ‘Making Future Magic: iPad Light Painting’. Pulling Penki through the air and capturing the results on long exposure lets people create their own 3D imagery and words. There are examples from Penki users on the Penki group page on Flickr. ‘Making Future Magic’ is Dentsu London’s creative philosophy.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.