More than 30 Ringtowns were created using the Mayan names of some of the 1,500 Guatemalan towns and cities with coverage from mobile phone operator Claro. Ringtowns were launched through a nationwide radio campaign, inviting people to get them for free, to share them through social media and use themon their mobile phones, turning every incoming call or message into a commercial for Claro’s nationwide mobile coverage. Ringtowns were available to consumers through MMS or from Claro’s website.
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