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Dalí Museum iPhone App

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Campaigns & Mobile Advertising / 2011

To build awareness of The Dalí Museum’s fantastical new building, we developed a customised picture-editing app that creates dreamy surrealist overlays for photos. With zero budget, we turned to the style-makers at Hipstamatic to help bring it to life. They liked the idea so much that they waived their fees and pledged to donate any product sales income to the museum. We’re proud to have built a modern-day tribute to the brilliance of Mr Dalí that not only isn’t costing the museum money, but is also bringing in much needed funds.

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