Design Indaba welcomed delegates to the 'Creative Playing Field', the concept for their 2010 design conference and expo. We teamed up conference speakers as the touring All Stars, and invited South Africans to try out for our country’s first ever national creative team, the hosting Design Indaba Superstars. In keeping with this concept, we designed March’s ‘Design Indaba’ magazine cover to present every reader with their very own playing field. On this field they could pop up 11 players who’d tried out for the Superstars team and, essentially, let the Design Indaba games begin.
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