• Loading…

Coin-op Kiddie Rides

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Integrated / 2011

After the 2009 financial crisis, we couldn't just do the same old-fashioned fundraising drive. We needed to get people involved, interested and inspired, so we built coin-operated rides featuring Red Cross vehicles for kids to play on, while serving as collection boxes. The importance of every single donation was now easy to see. Children and their parents could give coins and instantly see the effect of their donation: the ambulance, the helicopter and the boat moved just as the Red Cross moves. And the Red Cross gave you something back immediately: a moment of joy.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again