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MADE

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Integrated / 2011

MADE is a space in Berlin created by Absolut vodka to foster creative collaborations. These are conducted on the principle of 'creative clashes', where various creative visionaries create something new and outstanding together. This principle was applied to everything, from the architectural design of the space, to the art performances, as well as all levels of communication. The creative clashes were the basis for posters and trailers, which ran in the creative crowd’s favourite bars on art installations containing monitors. All content was featured on the MADE blog, a forum for artists all over the world.

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