• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Advertisement Classics - ReclameKlassiekers

Award: Wood Pencil

Wood Pencil / Illustration / Illustration for Design / 2011

These posters promoted an exhibition of classic Dutch advertising held by ReclameArsenaal, a foundation curating the Netherlands advertising heritage. How do you capture the rich history of Dutch advertising in a single uniform campaign? With this challenge in mind, we developed a concept that became a tribute to advertising classics in Dutch history. The campaign we developed addressed the collective memory of a nation, taking you back to the time when, for instance, women still sat on the hoods of cars. The art direction was inspired by traditional cultural museum posters, creating a healthy mix between advertising and art. Because advertising is worth exhibiting!

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again