Each year, over 280 Singaporean women succumb to breast cancer. In the majority of cases, the tragedy could have been avoided with early detection. Superficial things like spa treatments take approximately 45 minutes, while mammograms take just 20 minutes. To encourage women to get their breasts screened and to promote early detection, we challenged them to rethink their priorities. What is more deserving of your time: a pimple or breast cancer? We brought this insight to life with a novel body painting technique.
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