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Salmon Odyssey / Tuna Talisman

Award: Wood Pencil

Wood Pencil / Illustration / Illustration for Press & Poster Advertising / 2011

ProDiet is a range of cat food that is never stingy with its ingredients. It settles for nothing less than the best and purest seafood. A series of posters illustrates the colourful but tragic lives of sea creatures and dramatises ProDiet’s commitment that nothing comes between it and getting the best seafood for your cat. These posters were placed in waiting lounges at veterinary clinics, where people could enjoy looking at them and consider purchasing ProDiet.

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