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Tastebuddies

Award: Graphite Pencil

Graphite Pencil / Illustration / Illustration for Press & Poster Advertising / 2011

Tastebuddies by Heineken is an event concept created at the Flow Festival in Helsinki. Two top designers with conflicting tastes were locked in a container. They were given a brief and 30 minutes to solve the problem. At the festival the container was placed next to the main stage with a bar in front of it, so people could sip beer and see the designers inside the container. A multi-camera broadcast unit shot footage for the event and online documentaries. Dutch illustrator Parra depicted the ideas of the designer pairs in these posters created during the sessions.

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