Merchant Square, a new development in London Paddington by European Land, needed to sell its vast floor space to property agents and potential tenants. Using our proposition ‘A bright future for Paddington’, the challenge was to engage visitors and enable them to see the potential of the space. We created a number of installations and transformed the space into a gallery, with each piece communicating a key benefit of the building, its specification or location.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.