• Loading…

GLUE: Forging Links, Building Bridges, Creating Bonds

Award: Wood Pencil

Wood Pencil / Graphic Design / Stationery / 2011

GLUE is a new think tank, specialising in connecting brands and policy makers with a largely disaffected youth. The identity, which began with a naming stage, needed to appeal to a demographic of hard-to-reach 16 to 25-year-olds. A graphic language of bold patterns was created to represent the different groups and communities that GLUE brings together. These contrasting patterns are physically joined by a unifying wordmark, to form a simple and memorable identity that sits in stark contrast to the jargon-heavy, grey identities that typify the sector.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again