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Outcomes

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters (Graphic Design) / 2011

To the naked eye, our world seems very much the same. But IBM is making everything from roads, to trains, to food smarter: cutting congestion, delays, food waste and more. With simple, universally understood graphics, we created a global campaign that explains these stories and their outcomes, inspiring government leaders and forward thinkers to join in and help us build a smarter planet.

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