The Comand APS navigation system from Mercedes-Benz presents all street views in 3D. This realistic display makes it much easier for drivers to find their way. Mercedes-Benz wanted to communicate this benefit in an eye-catching print campaign. The solution was to show the national flags of various countries in 3D, from a driver’s perspective. The target audience was the self-employed, freelancers and managers between 30 and 60 years of age.
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