• Loading…

$73,000 Bar Tab

Award: Wood Pencil

Wood Pencil / Graphic Design / Point of Sale (Graphic Design) / 2011

How do you convince drunk people to take a taxi instead of driving? We added the real costs of drunk driving to people’s bar tabs. When customers went to pay their bar tabs, they were in for a shock. Their tabs were extremely expensive, with totals as high as 79,000 Brazilian Reais. Items such as ‘Ambulance’, ‘Day in ICU’, ‘X-ray’, ‘Amputation’, and ‘Wheelchair’ were listed among their drink purchases. At the bottom of the bar tab, customers read: ‘Driving home could be very expensive. Don’t Drink and Drive. Bar Aurora and Boteco Ferraz’.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again