How do you convince drunk people to take a taxi instead of driving? We added the real costs of drunk driving to people’s bar tabs. When customers went to pay their bar tabs, they were in for a shock. Their tabs were extremely expensive, with totals as high as 79,000 Brazilian Reais. Items such as ‘Ambulance’, ‘Day in ICU’, ‘X-ray’, ‘Amputation’, and ‘Wheelchair’ were listed among their drink purchases. At the bottom of the bar tab, customers read: ‘Driving home could be very expensive. Don’t Drink and Drive. Bar Aurora and Boteco Ferraz’.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.