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Award: Wood Pencil

Wood Pencil / Graphic Design / Point of Sale (Graphic Design) / 2011

One in nine women will get breast cancer. Unless you’ve been affected in some way, this is just a number. So we designed a point of sale piece to look like an ordinary government form, then distributed it amongst other paperwork in medical clinics. The readers were asked to pick a family member before they even realised why. When it was revealed in the fine print, we were able to prove that someone close to them could get breast cancer.

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