• Loading…

Pick One

Award: Wood Pencil

Wood Pencil / Graphic Design / Point of Sale (Graphic Design) / 2011

One in nine women will get breast cancer. Unless you’ve been affected in some way, this is just a number. So we designed a point of sale piece to look like an ordinary government form, then distributed it amongst other paperwork in medical clinics. The readers were asked to pick a family member before they even realised why. When it was revealed in the fine print, we were able to prove that someone close to them could get breast cancer.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again