Toy Flyer
Wood Pencil / Graphic Design / Leaflets / 2011
Walmart, the world’s largest retailer, wanted to be seen as the ultimate toy shopping destination for Christmas shoppers, so a clever holiday toy flyer was created. Custom die cuts were used to make it look like a child had used scissors to cut out all their favourite toys for their Christmas wish list. The back page featured the following message: ‘Your kids already know what they want for Christmas’. Over 200,000 flyers were distributed.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.