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Toy Flyer

Award: Wood Pencil

Wood Pencil / Graphic Design / Leaflets / 2011

Walmart, the world’s largest retailer, wanted to be seen as the ultimate toy shopping destination for Christmas shoppers, so a clever holiday toy flyer was created. Custom die cuts were used to make it look like a child had used scissors to cut out all their favourite toys for their Christmas wish list. The back page featured the following message: ‘Your kids already know what they want for Christmas’. Over 200,000 flyers were distributed.

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