This album signals a new direction for Mark Ronson and features a diverse showcase of musical collaborators. The challenge was to convey this eclectic spirit while creating an integrated identity. Individual styles of record covers can be recombined in several ways to create imagery for the album release and subsequent singles. Creatively, our solution also aims to be appropriate to alternative new album formats. A seven-inch boxed version features individually printed sleeves housed in a vintage leatherette record carry case. The iTunes format allows interactive access to additional music, image and video content while browsing through the entire record collection.
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