‘10 Penneth’ (penneth meaning a personal thought or opinion on what to do about a certain situation or dilemma – although suggesting that it may not be worth much) is an accompaniment to a lecture series given to design students. It takes the form of ten maxims. These maxims title ten short essays, each being an important point or lesson, effectively ‘sold’ to the students to help them become better designers, and for them to better understand the profession into which they are entering.
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