Having joined forces in 2010, Gavin Martin Associates and Colournet wanted to raise their new profile without breaking the joint bank account. We suggested making use of an unused canvas: the humble proof bag. Used by printers to deliver wet proofs to their clients, the bags were screen printed with a life-sized collection of eccentric objects. Tucked under the arm, the proof bags act as walking billboards en route, and a talking point when dropped off. Low cost, high impact and with the promise of raising a smile.
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