The leading distributor of pharmaceutical products, Hefame, needed to publish their annual report. They sought a low-cost solution which they would implement alongside a more comprehensive online report. The proposal was to fit the annual report into a small container, an idea inspired by a simple box of aspirin. The content of the report was produced in the standard information leaflet format using 60gm folded paper. The balance sheets and information were reproduced in a single ink. The annual report was widely distributed to over 3,000 pharmacists and members.
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