• Loading…

We Saved Wherever We Could

Award: Wood Pencil

Wood Pencil / Graphic Design / Annual Reports / 2011

The economic crisis dealt a severe blow to Palfinger, the market leader for hydraulic knuckle boom cranes and leading manufacturer of hydraulic lifting, loading and handling systems. The logical consequence for Palfinger was to economise wherever possible. It is precisely this sentiment that is expressed in the 2009 Annual Report. The ‘economy’ concept is a central theme running throughout the report: simple presentation, rough layout, old-fashioned typewriter typeface, cheaply stapled binding, quick scribbles, blacked-out text, even handwritten corrections. The initial impression: that which is being held is merely a draft.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again